Beverly Hills Open Later Days (BOLD) Kicks Off Its 2nd Annual Summer Campaign
Beverly Hills Open Later Days!
On Thursday, August 2, BOLD officially kicked off on Rodeo Drive with a live performance by artist Project M and the jazz group, Amanda Castro Band, the reveal of the five #BOLDBH social art installations on Rodeo Drive and throughout the city, as well as a spectacular fireworks show.
Predominantly featured during the first weekend of activities, artist Alexa Meade provided a live painting experience that took place in Beverly Canon Gardens on August 4. Meade most recently painted music superstar Ariana Grande in her latest music video, "God is a Woman."
A crowd watched in amazement as a painted couple, lounging beneath a cabana showcasing Beverly Hills' iconic rooftop pool culture, were brought to life with the female model walking out of the painting down the city's streets.
"Just by creating a mask of [shadow and] light with paint, it completely transformed the space," Meade explains.
The city plans to keep the momentum going with more exciting street entertainment throughout the month on BOLD evenings from 5 – 8 p.m. with events such as: a kids dance party featuring DJ Luxxury in Beverly Canon Gardens on August 11, two art walks visiting some of the city's most prestigious galleries on August 10 and 24, performances by soul, jazz and blues singer, Serafia on August 10 and 17, restaurant specials throughout the city, floral pop-ups on Rodeo Drive every Thursday evening, photo opportunities in front of the new BOLD sign in Beverly Gardens Park and more. View the full calendar of events here.
The BOLD festivities will end with the Next Night Block Party on South Beverly Drive, hosted by actor Rob Valletta and former Miss California, Crystal Lee, on August 25 from 6 p.m.-10 p.m. The block party will feature a live performance by electric violin group, Nuclassica, starring lead violist and former soloist for Trans-Siberian Orchestra, Jordan Allen Broder; an interactive art installation; photo opportunities and a kid's arts and crafts station.
Lastly, for those seeking the ease of a car-free night at BOLD, Beverly Hills has partnered with Lyft for a $10 Lyft discount by applying the code BOLDSUMMER before scheduling a ride to/from Beverly Hills. Specific pick-up and drop-off locations apply and discount is only valid on BOLD evenings from 5:30 – 8:00 p.m. Quantities are limited and restrictions apply. Visit lovebeverlyhills.com/bhopenlate for additional details.