Moms, Get Ready for the Museum of Ice Cream's Kids Fashion Line at Target
Get Ready for Kids Clothes and Ice Cream on June 3!
The Museum of Ice Cream and Target have teamed up for a kids' fashion line and our hearts have just about melted with the sweet collection of trendy, summer pieces.
Last January, Target introduced Art Class a series of limited-edition collaborations with real kid designers and social media trendsetters. The brand has been a hit with fun and stylish clothing and accessories at affordable prices.
Today Target announced it's teaming up with Museum of Ice Cream, which creates fun, sweet and interactive experiences. Remember when Museum of Ice Cream arrived in Los Angeles for a limited-time? Thousands of Angelenos drove to the Arts District for the unique ice cream-themed experience!
The partnership includes a pastel-hued Art Class collection, launching in stores and online on June 3. It will highlight Museum of Ice Cream’s signature playful aesthetic brought to life across an apparel and accessories collection in summery pastel prints. Think yellow bananas, gummy bears and plenty of pink patters for girls and boys!
“We want guests to experience a true sense of joy when they’re shopping at Target, and one way we do this is through partnerships we think they’ll love,” said Mark Tritton, executive vice president and chief merchandising officer, Target.
“When our team visited the first Museum of Ice Cream in New York City, they instantly knew it was something special. Between our shared values of joy, creativity, focus on design and unique experiences, this partnership allows us to give guests a taste of Museum of Ice Cream’s signature aesthetic, right at their local Target store and on Target.com, this summer.”
And if that wasn't enough to make you freeze in anticipation, Museum of Ice Cream will be launching seven ice cream flavors at Target starting July 8!
Target is the first retailer to sell the premium flavors, which include Nana Banana, Cherrylicious, Chocolate Crush, Churro Churro and Vanillionaire—as well as Museum of Ice Cream’s classic flavors, Piñata and Sprinkle Pool.
“We launched Museum of Ice Cream in New York in 2016 because we loved ice cream and felt that there were very few products in the world that matched the accessibility and universal love that ice cream brings,” said Maryellis Bunn, Museum of Ice Cream founder and creative director. “This will be the first Museum of Ice Cream product that will be available across the country. It was a dream to team up with Target to bring the vision of Museum of Ice Cream nationwide and beyond the walls of our spaces.”