Vera Bradley to Create Designer Razor Collection

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Vera Bradley + Venus

Gillette Venus announced the category's first grooming and fashion collaboration with Vera Bradley and we’re feeling the colorful paisley vibes. 

The Vera Bradley + Venus collection features a popular Vera Bradley design on a selection of Gillette Venus's core and special-edition products.  The collection includes a unique designer razor handle featuring the Vera Bradley print, disposable razors and cartridges with the brand's most advanced razor technology, and a Blushed Bloom scented shave gel – allowing women to achieve a shave as good as it looks. 

Rob Wallstrom, Chief Executive Officer of Vera Bradley, is thrilled that the two brands have closely partnered to create a colorful, fun and special-edition Vera Bradley + Venus razor collection in the brand's popular Daisy Dot Paisley pattern.  "Vera Bradley is honored to work with this iconic brand," he commented.  "At Vera Bradley, we are all about creating beautiful solutions for our customers, and this collection will be a terrific one!"

"Since launching in 2001, Gillette Venus has brought innovation to women's beauty routines with products that women trust will perform and want in their bathrooms.  The Vera Bradley + Venus collection offers just that," shares Alessandra Dolfini, Global Venus Vice President.  "Vera Bradley strives to create thoughtful solutions for women that are both functional and beautiful, making the brand a perfect partner for the collection."

The full Vera Bradley + Venus Collection product offering includes:

  • Vera Bradley + Venus Designer Razor Handle + 2 Razor Blade Refills

  • Vera Bradley + Venus Extra Smooth Swirl Razor Blades - 4CT or 6CT

  • Vera Bradley + Venus Designer Disposable Razors - 3CT

  • Vera Bradley + Venus Blushed Bloom Shaving Cream – 6oz

The special-edition Vera Bradley + Venus Collection is currently available for purchase on Target.com and will be available in Target stores nationwide starting April 7, 2019.

Anabel Marquez