COSMOPROF North America Showcases Leading Beauty Trends in Santa Monica

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Spotlighting Beauty Trends & Innovation!

Cosmoprof North America (CPNA), the only all-encompassing, award winning, business-to-business beauty event in North America, co-hosted a sneak peek of the latest trends
from around the world at the renowned Ron Robinson Flagship Store in Santa Monica, California on February 19th.

The event was a hit with consumer and beauty industry media, buyers and social influencers, and was curated by Cosmprof North America to showcase trends discovered at three of Cosmoprof’s global events hosted in Bologna, Hong Kong and Las Vegas.

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The event also offered a unique opportunity to hear from tastemakers and trendsetters through a panel discussion hosted by Daniela Ciocan, Marketing Director of CPNA and featuring Ron Robinson, Ron Robinson Stores, Andy Howell, MatchCo and Arthur Chipman, Producer of LA Fashion Week. Recognized authorities within their respective fields, the panelists shared insights on what a trend versus fad is and how trends percolate to take a life of their own and become part of culture.

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“Cosmoprof is the only beauty platform that offers a truly global showcase to the industry, spotlighting beauty trends and innovation from around the world” says Daniela Ciocan, Marketing Director of CPNA and panel moderator. “I was very excited to showcase several trend directional products and be able to round out the experience with incredible insights from these distinguished gentlemen who provided a unique and well-rounded perspective from across different fields.”

The event featured several brands from each Cosmoprof event, with many making their US debut on this occasion. Trends highlighted included: girl power, sustainability, portability, cooling, edibles, the marriage of beauty and technology and many more. Each brand was displayed throughout the Ron Robinson store with product demonstrations performed by several participating companies. In addition, guests were sent home with a gift bag that included some of the products on display.

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Companies from COSMOPROF NORTH AMERICA 2017 that participated in the event included:

1. Aria Beauty | USA | Trend: Mood | ariabeauty.com
2. Glycelene | USA | Trend: Cooling | glycelene.com
3. LeChat | USA | Trend: Mood Inspired | lechatnails.com
4. Lisse | USA | Trend: Cooling | lisseskinhealer.com
5. Spynx | USA | Trend: Portability | shopsphynx.com
6. Supermood | FINLAND | Trend: Sleep | supermood.fi

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Anabel Marquez