Gilt Launches Partnership with #BossMom Rachel Zoe
Zoe’s Spring Style Guide
Gilt, the insider style destination for coveted designer flash sales, is partnering with celebrity stylist-turned-designer and entrepreneur Rachel Zoe on two special curations. Exclusive online boutiques will feature Zoe's favorite handpicked fashion trends for women and men, home décor, as well as a second edition of gift recommendations to celebrate Mother's Day.
"Rachel Zoe is a style icon; her fashion sensibility, love of glamour and own designs resonate with the Gilt member," said Lisa Rhodes, President and Chief Merchandising Officer, Gilt Groupe. "With her stylist eye, Rachel is the perfect partner to curate the most exciting trends of the season. The result is a series of boutiques that showcases Rachel's passion for luxury and the thrill of a great find that is the Gilt experience."
Debuting exclusively on gilt.com starting April 2, Gilt members and Zoe fans alike will have access to her selection of must-haves with her Spring Style Guide. Zoe's curated boutiques for women include Rachel's most loved designs from her eponymous collection alongside of-the-moment and stand-out pieces to add a touch of glamour. Her men's shop features suiting and accessories inspired by her favorite looks for her husband, Rodger, who will make a guest appearance on the site. Zoe's home curation consists of her favorite Gilt discoveries that add an element of color and luxury, with decor items to create a glam, bold or retro interior.
"Gilt is amazing because I can shop for everyone in my family and our home all in one place. I hope this curation with Gilt gives shoppers a seamless experience with moments of unexpected luxury and helps people discover items that they might not typically shop for on their own," said Zoe. "I have also brought together some of my all-time favorite pieces from my collection to help everyone add a little glamour to their life."
On April 23, in preparation for the upcoming holiday, Rachel's Mother's Day Gift Guide curation will launch on Gilt. The boutiques will feature items she would personally love to receive, selects for her closest friends, gifts to spoil her mom and even hints for Rodger. Knowing the joys and challenges of motherhood, Zoe specifically chose pieces that felt like a real luxury for every mom.
Rachel Zoe's Spring Style Guide and Rachel Zoe's Mother's Day Gift Guide highlight her singular eye for fashion and design. Exciting spring trends are offered at exclusive member pricing from April 2 – April 29 and her Mother's Day gift picks from April 23 – May 7 on gilt.com.