Britney Spears to Debut a New Line of Branded Merchandise
Launching in Spring 2019
Multi-platinum, Grammy Award-winning pop icon and mother of two boys, Britney Spears is joining forces with Epic Rights to launch a line of fashion and lifestyle branded products that reflect her personal sense of style, lifestyle, artistry, and creativity.
"I am excited to collaborate with Epic Rights to create a new contemporary lifestyle collection," said Britney Spears.
"We see this new lifestyle collection as Britney's next step in connecting with her legions of loyal fans around the globe," added Larry Rudolph, who manages Britney Spears. "Sharing her style and fashion sense through products she has developed is a testament to her authenticity as well as her commitment to and appreciation of the fans that have made it all possible."
"Britney continues to be one of the biggest pop stars in the world with numerous multi-platinum records and awards over the past 20 years. As a passionate artist, successful businesswoman and devoted mother, her strive for excellence is unparalleled," added Dell Furano, CEO of Epic Rights.
With one of the bestselling fragrance lines of all time, with Elizabeth Arden, available in over 85 countries and her recent campaign starring as the face of Kenzo, Spears and Epic Rights together, will continue to expand her brand presence in the marketplace, globally. Spears' personal involvement in all aspects of the collection will ensure authenticity across a number of targeted categories including fashion apparel, hair care, accessories, exercise and electronics. The anticipated retail launch for the Britney Spears Lifestyle program is Spring 2019.
Epic Rights will also manage Spears' e-commerce initiatives including Amazon.