LA-Based Candle Company, Boy Smells, Launches Underwear Line (That Doesn't Smell)
Candles That Smell. Underwear That Don't.
Boy Smells announced its brand expansion into intimate apparel with Boy Smells, Un-mentionables. The new line of men’s and women’s underwear is intended to enhance the home experience that was once limited to scented candles.
The initial Boy Smells Un-mentionables collection includes three styles: a minimal mid-rise brief for both men and women and a classic mid-rise boxer brief for men. All styles are made in Peru out of premium Pima cotton.
For color, Boy Smells has chosen to further expand on the brand’s signature pink with other neo-naturalistic tones: bone, buff, bare, and blush.
Boy Smells is the creation of David Kien and Matthew Herman who established the brand in 2014 in the Pico-Union District of Los Angeles.
Irreverently forward, the collection offers a variety of scented candles and underwear. The brand has an emphasis on clean distinct design, with its hallmark Boy Smells’ pink branding.
The company started by playing with candles. Initially a scent experiment, Boy Smells quickly emerged into more than just a hobby. The line now hosts thirteen unique smells in rotation at over 250 stores worldwide. Each candle is designed with a personal expression in mind; notes plucked from a catalog of olfactory memories, modernly recontextualized: both familiar and unexpected.
To shop for Boy Smells candles or underwear, visit. www.BoySmells.com