Goldie Hawn & Kate Hudson Collaborate For The First Time Ever on New Fabletics Collection
Fabletics Collection To Benefit MindUP
Fabletics, the innovative active-lifestyle brand co-founded by Kate Hudson in 2013 is excited to announce the first partnership between Kate Hudson and her mother, renowned actress Goldie Hawn, to launch a global capsule collection in support of The Goldie Hawn Foundation's MindUP™.
Founded by Hawn in 2003, MindUP™ is an educational program that helps children develop the mental fitness necessary to thrive in school and in life. The program brings together the foundations of neuroscience, positive psychology, mindful awareness and social-emotional learning. Today, the program is taught in schools across 12 different countries and has helped over 6 million children.
The MindUP™ collection for Fabletics will launch September 26th, 2018 and includes select limited-edition outfits. 50% of net proceeds from the collection will be donated to MindUP™ and provide scholarships for schools and teachers to expand the MindUP curriculum to new communities, benefitting children around the globe.
"This is the first time my mom and I have worked together, and this partnership between Fabletics and MindUP™ is an exciting one to start with because the cause is near and dear to both of our hearts," says Hudson. "My mom is incredibly passionate about the welfare of children, which is what led her to start MindUP™. The MindUP™ curriculum helps children understand and manage their emotions through the workings of their brain, which will ultimately raise a generation of kids who have the power to create their own happiness and thrive in today's world. My mom is also the embodiment of the Fabletics ethos. She meditates, trampolines every morning, runs, lifts weights and even rides a mountain bike—it's literally hard to keep up with her! Through her example, she's taught me that the body and mind are always connected in a constant flow. One can say that I've had a really good role model to build the Fabletics brand!"
The collection is inspired by Goldie Hawn's personal style with a nod to the MindUP™ mission of mindful meditation. Signature Goldie silhouettes such as flared pants and an off-the-shoulder top are some of her capsule favorites. The collection ranges from cozy, designed-for-comfort studio knits to performance based pieces made of SculpKnit, Fabletics' newest compressive seamless fabric. In the spirit of MindUP™, the collection's color palette is soft and calming featuring dahlia purple, olive, shadow and black, with a custom-designed lotus flower mandala print, a symbol often used in meditation.